Becoming conscious of Unconscious Bias is big business! According to Forbes it is estimated that the ‘diversity training industry’ will be worth $8 billion a year, and growing, with venture capitalists pouring many more millions into the sector. But with so much training on offer, how can companies begin to address unconscious bias in a way that allows them to drive real organisational change?
PDT Global’s Co-Founder and Chair, Angela Peacock, spoke to the Institute of Leadership & Management’s “Leading Edge” magazine recently on how companies must treat their entire population equally in order to give everyone a fair, viable opportunity to excel:
“It’s about leveling out the playing field so all potential talent with the capability to succeed is given the opportunity to succeed…In theory, if you are aware of your unconscious bias you can have some control over reducing it, and ultimately broaden your talent pool, potentially get your products to market faster, come up with the next big idea before your competitors do, better tailor your products to the groups you serve, as well as create an overall more inclusive place to work.”
So how can companies ensure their unconscious bias training efforts are not wasted? It’s all about the culture…
“Identify where in your processes biases sit. It’s not just about recruitment. You can employ the most-diverse group of people but, if you have a toxic environment riddled with unconscious bias, you won’t retain them, so look at other areas, such as project allocation and succession planning.”
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